28 Jun Communications are Key for Awareness and Involvement
Posted at 08:00h in Chamber History Blog
Files of monthly Chamber publications dating back to 1989 provide a thorough picture of the Chamber programs and initiatives for the last 32+ years. These monthly publications were distributed to Chamber members by direct mail until 2005. The publications were known by various names including the McPherson Outlook, Outlook, Chamber Outlook and then became The Outlook in 2002.
In 2005 The Outlook took on a new format and was a tab or insert in the McPherson Sentinel and distributed to thousands of newspaper subscribers. In a “From the President’s Desk” (2005) article by Chet Lang, 2004/2005 Chamber Board President, he said “I feel that it’s a great way to reach the public, thus allowing more people to see what the McPherson Chamber of Commerce does for our community. It is also my hope that more people will become aware of these activities and become involved.” The Outlook at that time was a multi-page publication and included short write ups from the McPherson Museum, Family Life Center, Main Street, MIDC, McPherson Public Library, McPherson County SBDA, CVB, MCCF, and United Way.
Undergoing another change in appearance and name in 2010, it became known as The Chamber @ Work and was printed in a two-page format as part of the McPherson Sentinel. Since 2015 it has been known as The Chamber Business Journal and continues to include useful chamber and community information.
Not only does the McPherson Chamber create the monthly communications to reach the community members who enjoy catching up with the newspaper, we also send out a weekly Chamber e-newsletter to keep everyone connected to member events and news. For anyone wanting a good read, publications of the monthly journals all the way back to Sept. 2011 can be found here.